Portfolio Project: Social Media Research

Media text: Some Kind Of Heaven

Social media tool: Instagram

Description of types of posts: This page has various types of post ranging from cartoon depictions of people, mostly elderly, that fit the focus of the documentary to interactive bingo games related to the topic, and where the documentary can be found.

Description of how branding is developed (or not): I believe that this page does an amazing job of immersing viewers in the world of this retirement home, which doubles as the primary setting for the documentary. This is effective at capturing the essence of the documentary and introducing the setting and characters through their social media presence as well as the sharing of teasers and trailers.

Analysis of how you will use this to develop your own social media presence: I definitely intend to capture bits of my subjects to introduce some of the subjects that will be sharing their stories throughout the duration of my series, and I also intend to post about where my documentary will be able as I believe that this would be of upmost importance to getting my project out there.

Media text: Last Flight Home

Social media tool: Instagram and Twitter (X)

Description of types of posts: The posts on these social media platforms are primarily of locations and times that this documentary will be playing. Besides the description of the film, these pages do little to cue viewers in on what the documentary may be about.

Description of how branding is developed (or not): I don't believe that these pages do much to the effect of developing a brand around their documentary as little is really shown of the film on the pages which instead focus on distribution.

Analysis of how you will use this to develop your own social media presence: Due to the nature of "independent" films I will use the techniques employed through these pages to get the word out about my own documentary as they did in an effort to reach as many eyes as possible.

Media text: The Eternal Memory/La Memoria Infinita

Social media tool: Instagram

Description of types of posts: The posts on this social media page show a wide range of content. Along with teasers and trailers, viewers can also connect more with the actors themselves through interviews and behind the scenes that are shared on the account as well.

Description of how branding is developed (or not): This Instagram page does an amazing job at introducing the main characters and their love story that is the basis of the storyline within the documentary. I believe that this page allows viewers and fans to connect on a deeper level with the film and the actors themselves.

Analysis of how you will use this to develop your own social media presence: Using my own social media, I hope to openly share my subjects with my viewers, and allow viewers to connect with them deeply as I feel that this would allow them to then connect with my project on a deeper level as well and truly take something from what I am sharing.